The Death of Third-Party Cookies: What Growth Marketers Need to Know
Google’s phase-out is imminent. Here’s how to build a first-party data strategy that survives the cookie apocalypse. In a world where customer acquisition costs are skyrocketing, relying on third-party data is no longer a sustainable strategy. Here is what we found after auditing 50+ accounts this quarter. The Problem with Modern Attribution Attribution is broken. The […]
Why Your CAC is Rising (And How to Fix It)
Ad costs are up across the board. The solution isn’t spending less, it’s optimizing your creative velocity. In a world where customer acquisition costs are skyrocketing, relying on third-party data is no longer a sustainable strategy. Here is what we found after auditing 50+ accounts this quarter. The Problem with Modern Attribution Attribution is broken. The […]