Ad costs are up across the board. The solution isn’t spending less, it’s optimizing your creative velocity. In a world where customer acquisition costs are skyrocketing, relying on third-party data is no longer a sustainable strategy. Here is what we found after auditing 50+ accounts this quarter.
The Problem with Modern Attribution
Attribution is broken. The old playbook of relying on pixel data to track every single conversion is dead. With iOS14.5 and the upcoming depreciation of third-party cookies, growth marketers are flying blind.
But here is the truth: The data isn’t gone, it just moved.
“First-party data is not just a ‘nice to have’ anymore. It’s the